Chris Luecke helps industrial companies turn marketing expenses into marketing investments. He is a podcaster, marketer, and self-proclaimed "media maverick" in the manufacturing industry. As the host of the podcast Manufacturing Happy Hour, Chris interviews leaders in the industrial sector to simplify and explore the latest trends and technologies impacting modern manufacturers.
In this episode, we discuss how engineers and manufacturers can more effectively tell their story through digital content, and what the most common branding mistake being made by engineers is. We also hear from Chris about the most common excuse he hears from people when it comes to resisting making content, as well as what tips he has for people that want to start leveraging digital content to communicate what their companies are doing from an engineering and manufacturing standpoint?
Music: Big Hopes by Piotr Pacyna
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ABOUT BEING AN ENGINEER
The Being an Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.
The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us
About Being An Engineer
The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.
The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us